Why Should You Hire for SEO Services?
Start-ups and small businesses who are planning to establish their own website have a daunting task of standing out of the crowd against major brands and established businesses. In the ever-connected digital landscape, it is increasingly getting harder for businesses to get their messages across to their audience because of the sheer amount of information found on the internet. An article from Forbes states that “Google processes more than 40,000 searches every second.” totaling to at least 3.5 billion searches per day.
SEO or search engine optimization helps businesses stand out from the crowd by increasing visibility through pages that are optimized to rank high on the search engine results page (SERP). In a rapidly evolving business environment like the world wide web, it is important for businesses to adapt to stay ahead of the competition.
What is SEO Marketing
Search engine optimization (SEO) marketing is an important part of digital marketing. Its objective is to ensure that pages in the website appear high in search engine results page (SERP) like Google, Bing, and Yahoo. SEO marketing has two major aspects, on-page optimization and off-page optimization. Higher ranking pages means more website traffic and higher traffic translates to better leads.
Why SEO Marketing is Important
Search engine optimization gives businesses an edge over the competition because it allows the website to leverage on free organic traffic rather than pay-per-click (PPC) traffic. SEO marketing helps search engine crawlers like Googlebot identify and index the content of the webpage, this translates to higher search engine results page rankings (SERP) because search engines can easily read and determine the relevance of the content of the webpage with respect to the search queries.
Why Businesses should Invest in SEO Services
For small businesses and start-ups with limited staff or knowledge in SEO, the practical and cost-effective solution would be to invest in the services of SEO agencies like Vernce. SEO marketing agencies allow businesses to focus on their core products or service and leave the rest to the agency.
SEO Agencies Saves Time and Effort
Agencies like Vernce provide SEO services that will help businesses focus on their core products or services saving them time and effort. The expertise of SEO agencies allows businesses to stand out and be heard through optimizing the website and its contents. Instead of wasting resources in randomly testing what works SEO agencies can help guide businesses grow their online presence through their experience and knowledge.
Proven and Tested Track Record
SEO agencies like Vernce have provided SEO services to a variety of businesses from different sectors of industry. Their knowledge and experience allow them to provide quality and results driven SEO services to their clients.
Accurate and Crucial Reporting
SEO agencies are masters in their field and through their expertise, they are able to determine the key performance indicators (KPI) to help businesses identify the key areas of growth and improvement.
They Offer Scalability and Growth
Scalability is the number one advantage in hiring an SEO agency. They can scale the services they provide depending on the demand of the business making it a cost-effective solution compared to running a self-owned SEO department.
Cost Effective and Results Driven
Through the application of their expertise and knowledge, SEO agencies can deliver quality results that improve search engine rankings, increase brand awareness and improve lead conversions.
The Advantages of SEO
Implementing search engine optimization (SEO) to the website can provide plenty of advantages not only in terms of search engine rankings and increased rankings it can also help improve lead conversions.
1. Help Search Engine Crawlers find your Website
One of the most important advantages of SEO is making sure that the website can be indexed by search engine crawlers like Googlebot. Indexing websites are important because it tells search engines the contents of the website and its web pages as a whole.
2. On-Page SEO
An important aspect of SEO is on-page optimization. On-page optimization structures the content of the webpage to help search engine crawlers like GoogleBot to identify the content in the webpage and improves SERP rankings.
On-page optimization streamlines elements in the webpage like the meta tags, meta descriptions and heading to help search engine crawlers identify and index the content of the webpage.
3. Off- Page SEO
Off-page search engine optimization focuses on increasing the domain authority like indexing the website to Google Business, Bing Business, and Yahoo Business. Indexing increases the domain authority at the same time improve the rankings on the search engine results page.
Off-Page optimization also includes link building. Inbound links from other high authority websites also positively affect the rankings of the webpage and internal linking also improves the ranking in SERP.
4. A Mobile Friendly Website
Website visitors using their mobile phones have recently become a major contributor to website traffic and search engines like Google have made it a requirement for websites to make their web pages compatible for viewing on mobile devices. A mobile-friendly website is one of the factors in getting a webpage ranked high and SEO ensures that the website follows the guidelines set by the search engines.
5. Increase Web Traffic and Improve Conversions
Search engine optimization (SEO) improves traffic by increasing the rank of web pages in SERP. SEO also decreases the bounce rate and improves conversion because it improves user navigation and experience. By optimizing the website to make it easier for search engines to find and index it also improves user experience through optimize headings, internal linking of relevant content and by providing a seamless mobile-friendly design.
The Vernce SEO Advantage
Improve website traffic and lead conversion with Vernce. Our company is committed to providing 100% customer satisfaction. With a proven and tested method in search engine optimization, Vernce provides businesses with complete solutions to their digital marketing, content marketing, web design, and SEO marketing needs. With global clients from different business sectors and industries, Vernce can provide quality, results-driven, and cost-effective solutions to help businesses grow.